Conversion Rate Benchmarks per Channel

GET 100 Credits / Request /accounts/android/category-benchmarks/channel

Conversion Rate Benchmarks Request

This method returns the list of categories and their conversion rates in a given channel, type of app and date range.

Header parameters
X-AppTweak-Key:
Your AppTweak API Key.
Query parameters
channel: string Required

The source of information the benchmark should use.

Possible values are: play-store-organic, google-search-organic, third-party-referrers, adwords-campaigns, tracked-channels-utm, other and all

type: string Required

The kind of app this benchmark is referring to.

Possible values are: free and paid

start_date: string Required

The first date for which to get data in YYYY-MM-DD format

end_date: string Required

The last date for which to get data in YYYY-MM-DD format

GET /accounts/android/category-benchmarks/channel

Request example
GET /accounts/android/category-benchmarks/channel.json?channel=play-store-organic&type=free&start_date=2019-05-01&end_date=2019-06-01
cURL example
curl -X GET -H "X-Apptweak-Key: ${API_KEY}" https://api.apptweak.com/accounts/android/category-benchmarks/channel.json?channel=play-store-organic&type=free&start_date=2019-05-01&end_date=2019-06-01

Conversion Rate Benchmarks per Channel response

The response to the Conversion Rate Benchmarks per Channel is a hash containing categories. For each category, there's the average conversion rate from listing visitors to to installers (also known as conversion rate or CVR) and the average number of apps for which Apptweak had data for the range of dates requested.

When null values are present for a category, it means we didn't have enough data to calculate the benchmarks for that category in that interval.

Object properties
category code (e.g. 6018): hash

A hash that contains the information about the conversion rates for that category during the selected date range.

CHILD PROPERTIES

page_views_to_installs: float

The average conversion rate of an app in this category from Listing Visitors to Installers. Also known as Conversion rate (CVR).

num_apps: float

The average number of apps for which we had data in the date range requested for this category.

Response Example

{
  "content": {
    "6059": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6060": {
      "page_views_to_installs": 20.05,
      "num_apps": 5.67
    },
    "6061": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6062": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6018": {
      "page_views_to_installs": 30.28,
      "num_apps": 12.88
    },
    "6000": {
      "page_views_to_installs": 35.26,
      "num_apps": 23.13
    },
    "6050": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6056": {
      "page_views_to_installs": 29.46,
      "num_apps": 11.04
    },
    "6065": {
      "page_views_to_installs": 17.66,
      "num_apps": 8.63
    },
    "6017": {
      "page_views_to_installs": 34.89,
      "num_apps": 34.5
    },
    "6016": {
      "page_views_to_installs": 29.83,
      "num_apps": 8.75
    },
    "6063": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6015": {
      "page_views_to_installs": 43.25,
      "num_apps": 12.71
    },
    "6023": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6013": {
      "page_views_to_installs": 31.03,
      "num_apps": 13.71
    },
    "6064": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6051": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6012": {
      "page_views_to_installs": 26,
      "num_apps": 9.25
    },
    "6066": {
      "page_views_to_installs": 21.17,
      "num_apps": 6
    },
    "6020": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6011": {
      "page_views_to_installs": 31.25,
      "num_apps": 10.63
    },
    "6021": {
      "page_views_to_installs": 31.98,
      "num_apps": 21.46
    },
    "6068": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "6053": {
      "page_views_to_installs": 25.58,
      "num_apps": 5.13
    },
    "6054": {
      "page_views_to_installs": 30.27,
      "num_apps": 13.17
    },
    "6007": {
      "page_views_to_installs": 26.04,
      "num_apps": 24.42
    },
    "6055": {
      "page_views_to_installs": 30.51,
      "num_apps": 15.21
    },
    "6005": {
      "page_views_to_installs": 32.87,
      "num_apps": 9.33
    },
    "6004": {
      "page_views_to_installs": 30.23,
      "num_apps": 13.92
    },
    "6002": {
      "page_views_to_installs": 30.38,
      "num_apps": 22.88
    },
    "6003": {
      "page_views_to_installs": 26.82,
      "num_apps": 16.04
    },
    "6067": {
      "page_views_to_installs": 32.03,
      "num_apps": 7.67
    },
    "6001": {
      "page_views_to_installs": 27.1,
      "num_apps": 8.21
    },
    "6058": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "7001": {
      "page_views_to_installs": 11.68,
      "num_apps": 21.5
    },
    "7002": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "7003": {
      "page_views_to_installs": 13.57,
      "num_apps": 17.33
    },
    "7004": {
      "page_views_to_installs": 26.02,
      "num_apps": 7.42
    },
    "7005": {
      "page_views_to_installs": 19.84,
      "num_apps": 5.71
    },
    "7006": {
      "page_views_to_installs": 14.56,
      "num_apps": 18.04
    },
    "7050": {
      "page_views_to_installs": 15.84,
      "num_apps": 16.88
    },
    "7008": {
      "page_views_to_installs": 8.77,
      "num_apps": 5.17
    },
    "7011": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "7012": {
      "page_views_to_installs": 23.22,
      "num_apps": 19
    },
    "7013": {
      "page_views_to_installs": 22.4,
      "num_apps": 27.13
    },
    "7014": {
      "page_views_to_installs": 14.62,
      "num_apps": 26.25
    },
    "7015": {
      "page_views_to_installs": 11.46,
      "num_apps": 22.83
    },
    "7016": {
      "page_views_to_installs": 14.45,
      "num_apps": 35.17
    },
    "7017": {
      "page_views_to_installs": 7.13,
      "num_apps": 19.13
    },
    "7018": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "7019": {
      "page_views_to_installs": 11.85,
      "num_apps": 7.79
    },
    "8001": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "8002": {
      "page_views_to_installs": 27.36,
      "num_apps": 5.08
    },
    "8003": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "8004": {
      "page_views_to_installs": 25.62,
      "num_apps": 18.29
    },
    "8005": {
      "page_views_to_installs": null,
      "num_apps": null
    },
    "8006": {
      "page_views_to_installs": 35.33,
      "num_apps": 13.25
    }
  },
  "metadata": {
    "request": {
      "path": "/accounts/android/category-benchmarks/channel.json",
      "params": {
        "channel": "play-store-organic",
        "type": "free",
        "start_date": "2019-05-01T00:00:00+00:00",
        "end_date": "2019-06-01T00:00:00+00:00",
        "format": "json"
      },
      "performed_at": "2019-07-11 14:11:51 UTC"
    },
    "content": {
    }
  }
}