Shows the average conversion rates per category for a selected country, channel and date range.
This method returns the list of categories and their conversion rates in a given country, type of app, channel and date range.
The two letter country code (ISO Alpha-2) you want to fetch the app in.
us. Get the list of our country codes, here.
The kind of app this benchmark is referring to.
Possible values are: free and paid
The source of information the benchmark should use.
Possible values are: search (data coming from App Store Search), other (data coming from App Store Browse), appref (data coming from App Referrer), webref (data coming from Web Referrer) and all (all the sources together)
The first date for which to get data in YYYY-MM-DD format
The last date for which to get data in YYYY-MM-DD format
GET /accounts/ios/category-benchmarks.json?country=us&type=free&start_date=2019-05-01&end_date=2019-06-01&channel=search
curl -X GET -H "X-Apptweak-Key: ${API_KEY}" "https://api.apptweak.com/accounts/ios/category-benchmarks.json?country=us&type=free&start_date=2019-05-01&end_date=2019-06-01&channel=search"The response to the Conversion Rate Benchmarks is a hash containing categories. For each category, there's the average conversion rate from impression to page views (also known as Click-through rate or CTR); the average conversion rate from page views to to install units (also known as conversion rate or CVR); the average conversion rate from impressions to install units (also known as Impression Rate or IR) and lastly, the average number of apps for which Apptweak had data for the range of dates requested.
When null values are present for a category, it means we didn't have enough data to calculate the benchmarks for that category in that interval.
A hash that contains the information about the conversion rates for that category during the selected date range.
The average conversion rate of an app in this category from Impressions to Page Views. Also known as Click-through rate (CTR).
The average conversion rate of an app in this category from Page Views to Install Units. Also known as Conversion rate (CVR).
The average conversion rate of an app in this category from Impressions to Install Units. Also known as Impressions rate (IR).
The average number of apps for which we had data in the date range requested for this category.
{
"content": {
"6018": {
"impressions_to_page_views": 4.35,
"page_views_to_units": 196.06,
"impressions_to_units": 8.53,
"num_apps": 20.25
},
"6000": {
"impressions_to_page_views": 3.57,
"page_views_to_units": 141.4,
"impressions_to_units": 5.05,
"num_apps": 156.34
},
"6022": {
"impressions_to_page_views": null,
"page_views_to_units": null,
"impressions_to_units": null,
"num_apps": null
},
"6017": {
"impressions_to_page_views": 4.53,
"page_views_to_units": 133.11,
"impressions_to_units": 6.03,
"num_apps": 307.56
},
"6016": {
"impressions_to_page_views": 4.8,
"page_views_to_units": 87.17,
"impressions_to_units": 4.19,
"num_apps": 511.09
},
"6015": {
"impressions_to_page_views": 5.95,
"page_views_to_units": 279.94,
"impressions_to_units": 16.66,
"num_apps": 89.47
},
"6023": {
"impressions_to_page_views": 4.78,
"page_views_to_units": 251.92,
"impressions_to_units": 12.05,
"num_apps": 78.91
},
"6013": {
"impressions_to_page_views": 7.39,
"page_views_to_units": 130.77,
"impressions_to_units": 9.67,
"num_apps": 593.03
},
"6012": {
"impressions_to_page_views": 4.75,
"page_views_to_units": 207.83,
"impressions_to_units": 9.88,
"num_apps": 323.5
},
"6020": {
"impressions_to_page_views": 6.31,
"page_views_to_units": 159.07,
"impressions_to_units": 10.04,
"num_apps": 26.25
},
"6011": {
"impressions_to_page_views": 4.61,
"page_views_to_units": 158.07,
"impressions_to_units": 7.28,
"num_apps": 49.59
},
"6010": {
"impressions_to_page_views": 2.59,
"page_views_to_units": 160.49,
"impressions_to_units": 4.16,
"num_apps": 23.81
},
"6009": {
"impressions_to_page_views": 2.85,
"page_views_to_units": 103.1,
"impressions_to_units": 2.93,
"num_apps": 86.13
},
"6021": {
"impressions_to_page_views": 1.89,
"page_views_to_units": 45.7,
"impressions_to_units": 0.86,
"num_apps": 63.16
},
"6008": {
"impressions_to_page_views": 5.89,
"page_views_to_units": 136.61,
"impressions_to_units": 8.04,
"num_apps": 107.22
},
"6007": {
"impressions_to_page_views": 6.3,
"page_views_to_units": 134.39,
"impressions_to_units": 8.47,
"num_apps": 174.25
},
"6006": {
"impressions_to_page_views": 4.97,
"page_views_to_units": 126.58,
"impressions_to_units": 6.29,
"num_apps": 41.44
},
"6005": {
"impressions_to_page_views": 4.4,
"page_views_to_units": 136.14,
"impressions_to_units": 6,
"num_apps": 107.59
},
"6024": {
"impressions_to_page_views": 3.87,
"page_views_to_units": 348.85,
"impressions_to_units": 13.5,
"num_apps": 55.75
},
"6004": {
"impressions_to_page_views": 4.6,
"page_views_to_units": 95.45,
"impressions_to_units": 4.39,
"num_apps": 136.78
},
"6003": {
"impressions_to_page_views": 5.12,
"page_views_to_units": 219.06,
"impressions_to_units": 11.21,
"num_apps": 153
},
"6002": {
"impressions_to_page_views": 5.54,
"page_views_to_units": 227.9,
"impressions_to_units": 12.62,
"num_apps": 195.41
},
"6001": {
"impressions_to_page_views": 2.64,
"page_views_to_units": 209.91,
"impressions_to_units": 5.54,
"num_apps": 40.63
},
"7001": {
"impressions_to_page_views": 6.21,
"page_views_to_units": 46.27,
"impressions_to_units": 2.87,
"num_apps": 145.22
},
"7002": {
"impressions_to_page_views": 5.46,
"page_views_to_units": 48.92,
"impressions_to_units": 2.67,
"num_apps": 130.91
},
"7003": {
"impressions_to_page_views": 5.32,
"page_views_to_units": 67.18,
"impressions_to_units": 3.57,
"num_apps": 194.38
},
"7004": {
"impressions_to_page_views": 3.45,
"page_views_to_units": 132.59,
"impressions_to_units": 4.58,
"num_apps": 62.41
},
"7005": {
"impressions_to_page_views": 2.95,
"page_views_to_units": 125.32,
"impressions_to_units": 3.7,
"num_apps": 39.34
},
"7006": {
"impressions_to_page_views": 2.68,
"page_views_to_units": 125.73,
"impressions_to_units": 3.38,
"num_apps": 29.44
},
"7007": {
"impressions_to_page_views": null,
"page_views_to_units": null,
"impressions_to_units": null,
"num_apps": null
},
"7008": {
"impressions_to_page_views": null,
"page_views_to_units": null,
"impressions_to_units": null,
"num_apps": null
},
"7009": {
"impressions_to_page_views": 3.69,
"page_views_to_units": 87.88,
"impressions_to_units": 3.24,
"num_apps": 138.06
},
"7010": {
"impressions_to_page_views": null,
"page_views_to_units": null,
"impressions_to_units": null,
"num_apps": null
},
"7011": {
"impressions_to_page_views": null,
"page_views_to_units": null,
"impressions_to_units": null,
"num_apps": null
},
"7012": {
"impressions_to_page_views": 2.67,
"page_views_to_units": 130.58,
"impressions_to_units": 3.49,
"num_apps": 212.41
},
"7013": {
"impressions_to_page_views": 6.01,
"page_views_to_units": 65.81,
"impressions_to_units": 3.96,
"num_apps": 68.28
},
"7014": {
"impressions_to_page_views": 5.67,
"page_views_to_units": 66.28,
"impressions_to_units": 3.76,
"num_apps": 70.88
},
"7015": {
"impressions_to_page_views": 5.18,
"page_views_to_units": 64.37,
"impressions_to_units": 3.34,
"num_apps": 140.16
},
"7016": {
"impressions_to_page_views": 5.12,
"page_views_to_units": 66.86,
"impressions_to_units": 3.42,
"num_apps": 61.09
},
"7017": {
"impressions_to_page_views": 5.92,
"page_views_to_units": 42.44,
"impressions_to_units": 2.51,
"num_apps": 62.75
},
"7018": {
"impressions_to_page_views": 3.57,
"page_views_to_units": 109.84,
"impressions_to_units": 3.92,
"num_apps": 29.34
},
"7019": {
"impressions_to_page_views": 3.14,
"page_views_to_units": 161.27,
"impressions_to_units": 5.07,
"num_apps": 51.22
}
},
"metadata": {
"request": {
"path": "/accounts/ios/category-benchmarks.json",
"params": {
"country": "us",
"type": "free",
"start_date": "2019-05-01T00:00:00+00:00",
"end_date": "2019-06-01T00:00:00+00:00",
"channel": "search",
"format": "json"
},
"performed_at": "2019-07-10 14:53:06 UTC"
},
"content": {
}
}
}